Results 31-40 of 81 (Search time: 0.001 seconds).
Issue Date | Type | Title |
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2014 | Article | 금융소비자보호를 위한 공시제도의 커뮤니케이션 효과 연구 : 금융회사와 공중 간의 정보적 소통을 중심으로 Citation : 홍보학연구, v.18, no.3, pp.364 - 393, 2014 |
2014 | Article | Determinants of Electronic Word-of-Mouth (eWOM) and Purchase Intention in Digital Signage Advertising (DSA) Citation : International Journal of Applied Engineering Research, vol. 9, no. 21, pp. 9149-9156, 2014 |
2014 | Article | 버스 외부 광고의 역할 및 효과에 대한 질적 연구 : 광고 실무자의 인식과 의사 결정을 중심으로 Citation : 광고학연구, v.25, no.3, pp.33 - 58, 2014 |
2014 | Article | 금융광고에 사용된 공시정보의 제시형태와 금융소비자의 개인적 특성이 판단의 어림법에 미치는 영향: 노력 휴리스틱을 중심으로 Citation : 광고학연구, v.25, no.1, pp.7 - 26, 2014 |
2014 | Article | The Impact of Regulatory Focus and Message Frame on Consumers' Responses to Promotional Campaigns on Social Networking Sites (SNSs) Citation : International Journal of Applied Engineering Research, vol. 9, no. 22, pp. 14835-14845, 2014 |
2014 | Article | A Comparative Study of Product Placement Regulations in Broadcasting in South Korea and the United States Citation : 광고학연구, v.25, no.3, pp.199 - 221, 2014 |
2014 | Article | A Content Analysis of Gender Roles on Korean Financial Services Organizations’ Websites: Are They Targeted to Women? Citation : 한국광고홍보학보, vol. 16, no. 3, pp. 122-156, 2014 |
2014 | Article | 버스 외부 광고효과에 관한 연구 : 경쟁매체와의 비교를 중심으로 Citation : 광고학연구, v.25, no.7, pp.187 - 213, 2014 |
2013 | Article | Influence of Engagement and Interactivity Level on Accessibility and Diagnosticity in Smart Signage Citation : INTERNATIONAL JOURNAL OF DIGITAL CONTENT TECHNOLOGY AND ITS APPLICATIONS, v.7, no.11, 2013 |
2013 | Article | Effects of Ethnic Identity on Perceived Advertisers' Motives in Values Advocacy Advertising Citation : JOURNAL OF PROMOTION MANAGEMENT, v.19, no.5, pp.583 - 604, 2013 |