Contents
Results 1-4 of 4 (Search time: 0.0 seconds).
| Issue Date | Type | Title |
|---|---|---|
| 2013 | Article | The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation Citation : JOURNAL OF FINANCIAL SERVICES MARKETING, v.18, no.1, pp.158 - 176, 2013 |
| 2013 | Article | Effects of mutual fund advertising disclosures on investor information processing and decision-making Citation : JOURNAL OF SERVICES MARKETING, v.27, no.2, pp.104 - 117, 2013 |
| 2012 | Article | The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions Citation : JOURNAL OF CONSUMER AFFAIRS, v.46, no.2, pp.260 - 287, 2012 |
| 2011 | Article | US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues Citation : JOURNAL OF CONSUMER AFFAIRS, v.45, no.3, pp.391 - 418, 2011 |
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