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Issue Date Type Title
2015 Book Chapter The Seven Faces of Singapore - Initial Findings from a Large-scale Representative Life Style Study

Jung, Kwon, Jochen Wirtz, Kau Ah Keng, Tan Soo Jiuan

Book : Proceedings of the 1997 World Marketing CongressPublisher : Springer International Publishing
2015 Book Chapter Influences of Category Structure on Brand Positioning and Choice

Coupey, Eloise, Jung, Kwon

Book : Proceedings of the 1993 Academy of Marketing Science (AMS) Annual ConferencePublisher : Springer International Publishing
2021 Book 실패관리와 성공관리: 실패의 유익함과 성공의 해로움을 체계적으로 관리하는 방법

이준수, Paul Miesing, 이승주, 정권

Publisher : 박영사
2022 Article Lifestyle segmentation of older Koreans: a longitudinal comparison of segments and life satisfaction

Jung, Kwon, Jung, Jihye

Citation : Asia Pacific Journal of Marketing and Logistics, vol. 34, no. 1, pp. 3-30, 2022
2011 Article Relationship Quality Between In-Groups and Out-Groups

Shamdasani, Prem, Jung, Kwon

Citation : International Business & Economics Research Journal, vol. 10, no. 6, pp. 33-51, 2011
2010 Article Online VS. Offline Coupon Redemption Behaviors

Jung, Kwon, Lee, Boon Young

Citation : International Business & Economics Research Journal, vol. 9, no. 12, pp. 22-36, 2010
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