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Issue Date Type Title
2005 Working Paper Coupon Redemption Behaviors among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector

Jung, Kwon, Lee, Boon Young

Series : KDI School Working Paper 05-14
2010 Article Online VS. Offline Coupon Redemption Behaviors

Jung, Kwon, Lee, Boon Young

Citation : International Business & Economics Research Journal, vol. 9, no. 12, pp. 22-36, 2010
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