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Issue Date Type Title
2002 Conference Factors Influencing Impulse Buying Behaviors in a Transitional Economy: An Exploratory Study of Urban Consumers in Vietnam

Mai, Nguyen Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra

Conference Name : 2002 ACR Conference SummaryPlace : US
2002 Conference An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Nguyen, Thi Tuyet Mai, Jung, Kwon, Lantz, Garold, Loeb, Sandra G.

Conference Name : ACR Asia-Pacific ConferencePlace : US
2003 Article An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam

Mai, Nguyen Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra G.

Citation : Journal of International Marketing, vol. 11, no. 2, pp. 13-35, 2003
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