Contents
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| Issue Date | Type | Title |
|---|---|---|
| 1996 | Article | Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy Citation : PSYCHOLOGY & MARKETING, v.13, no.7, pp.695 - 713, 1996 |
| 2015 | Book Chapter | Influences of Category Structure on Brand Positioning and Choice Book : Proceedings of the 1993 Academy of Marketing Science (AMS) Annual ConferencePublisher : Springer International Publishing |
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