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Issue Date | Type | Title |
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2010 | Working Paper | Credit Card Usage Behaviors among Elderly Korean Consumers Series : KDI School Working Paper 10-06 |
2010 | Working Paper | Four Faces of Silver Consumers: A Typology, Their Aspiration, and Life Satisfaction of Older Korean Consumers Series : KDI School Working Paper 10-02 |
2010 | Article | Searching for Boundary Conditions for Successful Brand Extensions Citation : JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.19, no.4, pp.276 - 285, 2010 |
2010 | Article | Online VS. Offline Coupon Redemption Behaviors Citation : International Business & Economics Research Journal, vol. 9, no. 12, pp. 22-36, 2010 |