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| Issue Date | Type | Title |
|---|---|---|
| 2005 | Conference | Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer, and Product Type on Evaluation of Cross-Gender Extensions Conference Name : ASSOCIATION FOR CONSUMER RESEARCH 2005 ACR NORTH AMERICAN CONFERENCE PROGRAM "FOR CONSUMERS: STEPS TOWARD TRANSFORMATIVE CONSUMER RESEARCH"Place : US |
| 2005 | Working Paper | Coupon Redemption Behaviors among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector Series : KDI School Working Paper 05-14 |
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