Results 11-13 of 13 (Search time: 0.001 seconds).
Issue Date | Type | Title |
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2015 | Book Chapter | Influences of Category Structure on Brand Positioning and Choice Book : Proceedings of the 1993 Academy of Marketing Science (AMS) Annual ConferencePublisher : Springer International Publishing |
2011 | Article | Relationship Quality Between In-Groups and Out-Groups Citation : International Business & Economics Research Journal, vol. 10, no. 6, pp. 33-51, 2011 |
2010 | Article | Online VS. Offline Coupon Redemption Behaviors Citation : International Business & Economics Research Journal, vol. 9, no. 12, pp. 22-36, 2010 |